Our platform identifies friction your customers hate. Find friction, kill friction, win customers.
When you know what customers really love, you can give them more of it. We show you the way.
We connect your existing data and insight, revealing the true friction versus reward picture.
Customers will put up with a little friction until the day they won't.
You are not alone
Your data is good. Your research is top quality. But you've got this nagging doubt that these silos of customer insight aren't giving you a complete picture. 88% of CMOs think their data is underutilized*. 50% of marketers know they don't have the data tools they need **
Because FRi™ proves causality, we believe that it will replace NPS as your go-to measure of customer preference; and provide the missing emotional contexts in customer journey mapping, customer satisfaction and experience measurement.
*IBM survey of 1000 European CMOs 2018
**Juniper Research 2017
Co-Founder and Chief Executive Officer, is the author of the best-selling retail manual - Smart Retail. Now in the Fourth edition, the book sells all over the world and in seventeen languages. Richard discovered the retail expression of the friction versus reward metric and is now obsessed with helping retailers exploit that discovery.
Co-Founder and Chief Technology Officer, is driven and inspired by the new and emerging technologies that allow us to create wonderful things. He specialises in UI/UX and is dedicated to making systems accessible. He has designed and created major insight platforms for financial and data and is dedicated to embracing technology at its best.